01 /Challenge
The project started with an ideation phase where I explored several multi-device concepts before selecting a solution focused on simplifying clothing returns. Early feedback helped broaden the concept from a single retailer to a shared service that could be used by multiple stores within shopping centres or transport hubs. To better understand the problem space, I created a user scenario describing the user’s motivations, frustrations and the context surrounding a return. Mapping the experience before, during and after the interaction helped define where each device would be most useful throughout the journey.


